For most businesses having a website is an essential factor in the 21st century if the bulk of your target audience are to find you with ease. Gone are the days of just having a website or a webpage and that’s it! As for most relatively inexperienced or technically challenged business individuals, a website is like a garden; it needs regular attention and nurturing for it to thrive. Modern search engines use smart technology and clever algorithm’s to discover new and regularly updated web content giving more emphasis on original and relevant information. The use of SEO practices has never been more important.
SEO (or search engine optimisation) should now be a standard feature and standard practice in your monthly marketing strategy. As without a quality and effective SEO strategy you cannot hope to have a visible organic growth in your business market related search results.
If you already have an existing website and your website is not very visible or easily found on the internet using search engines like Google, Yahoo or Bing, then chances are you have a poor SEO strategy for your website and will defiantly require a closer inspection by an SEO professional to evaluate it. Issues within the website can range from; poor usage of keywords, low relevant keywords placement within the website, duplicate content, broken links, dead or missing pages, poorly generated Meta data, an out of date site map, to name just a few of the standard issues found on many poorly performing websites.
A good start would be to employ the services of a good SEO professional who will review your website to evaluate the visible content and its hidden source code, including the all important Meta data. A good SEO operative will quickly be able to ascertain any big issues with your website and give you solutions to rectify these problems.
Often these can be relatively simple changes that when undertaken by the web developer to change any of the content or hidden Meta data within the source code. Some of the common issues are; the misuse or poorly worded usage in the “H1 Tag”, or duplicate or poorly described phrases or exceptionally long “Meta Title” & “Meta Descriptions”, with multiple uses of keywords within these, thus making your website appear as spam content to search engines.
This is just a guide to some of the basic factors which need to be addressed and checked by an SEO professional who will be able to advise you and help to improve the ranking results of your website.